Ysmoke Gum

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This gum package was designed to promote Ysmoke, a state-wide youth tobacco prevention program. The ysmoke.org website increased it's hits by 21% in the first month as a direct result of the gum initiative. Student membership increased from 7,000 to it's present number of 13,000 or 86%, in the same time period.

The Ysmoke website was also designed and developed by Hughes Design.

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